The internet has a huge impact on the field of marketing. Its power lets larger businesses increase their sales big-time and also allows small businesses to target customers and do advertising in a more affordable way.
While reaching a target market is easy, the challenge for every business owner is to establish a powerful personal branding in order to stand out from the rest. With a lot of obstacles coming their way, these business owners have a hard time. This article lists down several online marketing obstacles and how to overcome them:
•In getting found
One of the most common problems faced by business websites is related to attracting potential customers.An incredibly-built website is nothing if no one is browsing it. That’s why, it is essential for businesses to work hard and focus on Internet visibility. This is where the value of utilizing social media sites such as Facebook, YouTube, Twitter, LinkedIn or Pinterest comes in.Also, consider doing some article writing and blogging at the same time because these can convert website visitors to potential customers.
•In keeping website visitors hooked
Typical netizens only need a few seconds to make a decision whether to leave or keep browsing on the website they have visited.Most of the time, they immediately leave the page and that’s why, it’s important for a website to keep them hooked by providing a good first impression. Apart from presenting an appealing and modern look, a website should offer other reasons to make visitors dig deep within its domain such as rich contents.
•In establishing credibility
A lot of fly-by-night and illegitimate businesses are found online. Unfortunately, these scammers and shady businesses make it harder for legal businesses to establish their credibility because customer trust isn’t easy to earn anymore.
The good news for legitimate businesses is that there are several ways to achieve high credibility. They can do blogging, article writing, feature testimonials, and highlight media exposures they have received.
•In quickly communicating the message
As mentioned earlier, website visitors typically leave the website immediately unless they become hooked.Quickly communicating the message plays a vital role in keeping the website visitors browsing.The content of the message should be delivered very clearly and simply.
In order to do this, businesses should effectively emphasize their expertise and experience, their affordability, the quality of service, and their customer service commitment through using videos, photos, and catchy headlines aside from text. Chances are, website visitors could be converted to customers because of their interest in reading more about the product or service.
•In establishing value
Another obstacle that online marketers face is establishing the product’s value. Since online shoppers browse for products at a more affordable price, it’s hard to position a product in the internet and justify its price. This is where the value of branding comes in. If the business branding becomes successful, customers will have an expectation that the value of its products and services are higher yet worth the money.
To do this, businesses should keep on highlighting their knowledge and expertise. Deliver fresh contents that are beneficial to customers and feature media appearances to add more credibility.
•In creating personal connection
It’s important for customers to feel valued. Handshakes and smiles won’t work in the Internet marketing world as far as closing sales is concerned. However, there are alternative ways on how to create personal connections with customers such as engaging them in forums, providing comments boxes for their feedback, and offering them discounts.
•In generating leads
After all, the main goal of Internet marketing is to get more sales or leads.That’s why, it’s always essential to offer free contents like white paper or special reports to generate leads.